Happy new month, people! *throws confetti* I’m especially glad we’re in July because it’s my birth month and I will never get tired of announcing that. I’m accepting rent money and food as presents – thank you! In June I read Digital Epidemic, a 400-pager on digital marketing for brands by Adeola Kayode. First look,…
Happy new month, people! *throws confetti*
I’m especially glad we’re in July because it’s my birth month and I will never get tired of announcing that. I’m accepting rent money and food as presents – thank you!
In June I read Digital Epidemic, a 400-pager on digital marketing for brands by Adeola Kayode. First look, I loved that it was the first non-fiction book I’ve ever seen by a Nigerian that was not the size of 10 stacked pamphlets. Kayode clearly did some pretty impressive homework.
Chapter by chapter, the author explains digital marketing and how your business can thrive online. With helpful definitions, infographics and real-life case studies, anyone can learn and apply. If you run a business and don’t know the first thing about marketing, you will find this book incredibly useful. Although, I must warn, it’s not the kind of book you blitz through. It’s the kind of book you read and re-read as a manual of sorts.
I liked that the author had a sense of humor that shone through what had the capacity to be a thoroughly boring textbook. Also quite liked that there are lot of illustrations and infographics in the book to help newbies visualize his points. This is the first digital marketing book I’ve read that contains workable principles for the African market. That’s pretty impressive considering most books in this category are written by Western authors whose tech landscapes vary widely from others.
There were a few annoyances such as some editing errors throughout the book and the author’s obsession with Guaranty Trust bank. Possibly about 50 pages in the book have something about GT Bank written in them. Also found the title of the book itself slightly…off. Epidemic? Really? Why?
Overall, Adeola Kayode wrote a stellar book and I will continue to tell my fellow-business owners about it.
Was the author successful in carrying out the overall purposes of the book? Yes
Would you recommend this book to others? Yes
My recommendations for this month are:
- A Brief History of Seven Killings – Marlon James (Because I feel like I haven’t read fiction in way too long)
- A Memory This Size and Other Stories (because, because)
- The Problem of Pain – CS Lewis (because, Lewis is forever relevant)
Don’t forget you only have to read one book.
Before we get to your reviews, the awesome people at Africareeds.com have decided to give all you book lovers 10% discount on any purchase made on their site. All you have to do is use this promo code when checking out: NAKEDCONVOS10.
I would really like to know what you guys are reading. If you have any book-loving friends, share this article with them. What do you know? We could swap reading lists
What book did you read?
Evaluate and critique the book
Wrap up with the strengths and weaknesses and mention if you would recommend the book to other people
Give a numerical score/rating.
*Although this is a sponsored post, all thoughts and opinions expressed in it are mine.