Melania Trump’s Speech: Why Lawyers Make Better Speakers and Five Tips to Improve Your Advocacy Skills

Recently, half of Quicken Loans Arena emptied shortly after Melania’s speech, midway into the Republic national convention. I felt that her speech wasn’t as captivating as Michelle Obama’s was in 2012. I went on social media to see who else shared my sentiments. It didn’t take long to find one. A Facebook friend, Mr. H,…

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Recently, half of Quicken Loans Arena emptied shortly after Melania’s speech, midway into the Republic national convention. I felt that her speech wasn’t as captivating as Michelle Obama’s was in 2012.

I went on social media to see who else shared my sentiments. It didn’t take long to find one. A Facebook friend, Mr. H, put up a post about how Melania’s speech paled in comparison to Michelle’s. I replied that it could be that lawyers, including Bill and Hillary Clinton, Barack and Michelle Obama, make eloquent speakers because of their profession. Mr. H responded that lawyers are only trained in the act of advocacy, not oratory. Later, in a private moment, I googled oxford dictionaries–To advocate: to publicly recommend or support. Just what Melania tried to do Monday night.

What makes one speech better than another? Instead of using her 2012 speech which I already knew was good, I looked online for Michelle’s 2008 Convention speech, her first as an aspiring first lady. I compared the first nine paragraphs of the speech with Melania’s. What I found confirmed what I’ve always known: that techniques for effective advocacy can be learned. While I am not an expert on the subject, here are five tips I believe will help you whenever you want to make a case:

1. Start with a Story, a Quote or a Proposition
Your audience decides if you are worth listening to within few minutes of your speech. Captivate them with stories, quotes or propositions before you lose them. If you look back to memorable sermons from your childhood, you will find that you remember a particular sermon because of a story, a quote or something new you learned. Each of these makes a promise of something more to come thus making an audience eager to hear more.

Quotes are memorable because they capture in few words an idea that can take pages to convey. For example, a cousin lost her husband recently. I have been struggling with that loss for weeks. Yesterday, someone posted a picture of the widow and her children in mourning clothes and captioned it: “What cannot be avoided has to be endured.” That quote is one I’m not likely to forget.

A proposition states a theory to be analyzed. So if you start a speech by saying, for instance.” Diabetes is now an epidemic,” you are likely to engage an audience eager to find out what statistics, studies, etc. you rely on to make that assertion.

Stories are my favorites. Here are the first three paragraphs from Michelle’s and Melania’s speeches.

Michelle’s:
“As you might imagine, for Barack, running for president is nothing compared to that first game of basketball with my brother, Craig.

I can’t tell you how much it means to have Craig and my mom here tonight. Like Craig, I can feel my dad looking down on us, just as I’ve felt his presence in every grace-filled moment of my life.

At 6-foot-6, I’ve often felt like Craig was looking down on me too … literally. But the truth is, both when we were kids and today, he wasn’t looking down on me. He was watching over me.”

Melania’s:
“It’s a very nice welcome and we’re excited to be with you at this historic convention.

I am so proud of your choice for President of the United States, my husband, Donald J. Trump.

And I can assure you, he is moved by this great honor.”

You can tell which of the two is more compelling.

2. Show Don’t Tell
Creative writers know that showing and telling is the difference between a good read and an uninteresting one. If you are writing a tribute to a parent, for example, telling us that he was the “best father and husband anybody could have prayed for” is telling us nothing. Every grieving child says that. Instead, tell us how when you were six, your mother went into labor to give birth to your (now) youngest sibling and your father took your mother to the hospital, came home, fed and tucked you and your younger siblings in bed, all the while fingering his rosary, praying for your mother whom he couldn’t be with because your parents couldn’t afford a babysitter at the time.

While Melania generally talked about Trump’s love for America without telling us why she came to that conclusion, Michelle, in her 2008 speech gave concrete examples of Obama’s love for America thus:

“It’s what he did all those years ago, on the streets of Chicago, setting up job training to get people back to work and after-school programs to keep kids safe — working block by block to help people lift up their families.

It’s what he did in the Illinois Senate, moving people from welfare to jobs, passing tax cuts for hard-working families, and making sure women get equal pay for equal work.

It’s what he’s done in the United States Senate, fighting to ensure the men and women who serve this country are welcomed home not just with medals and parades but with good jobs and benefits and health care — including mental health care.”

Details, or absence thereof, could make or mar a speech.

3. Concede Some of Your Opponent’s Arguments
This point isn’t relevant to the convention speeches but is one I find important nonetheless. An audience can tell when one is making an objective argument and when arguments are based on sentiments. When you want to make a case, being objective and presenting arguments in favor of the other side shows you have done your research. It shows yes, you get the other position, but having considered it, you feel your position is a better one.

Let’s take Nigerian elections, for example. During the campaigns, Buhari’s supporters who argued that Jonathan may be a decent man but that he was too gentle for Nigeria. etc. scored more points in my book than people who simply dismissed Jonathan as corrupt. With his personality, anybody can buy the first argument about the former president but not necessarily the latter argument.

4. Don’t Call Names
Again, both aspiring first ladies scored some points on this tip. Similar to the previous argument, making condescending arguments against your opponent reflects poorly on you than it does on them. I learned in law school never to commit Fallacy Ad Hominem, i.e, attacking one’s opponent’s character or personal traits in an attempt to undermine their argument.

When one takes such cheap shots, the arbiter may conclude that the maker has no better argument to make or punish them for being contemptuous. Rather than call Buhari a dictator, for example, give examples of policies he has made without consulting the national assembly, etc. Anybody can call names.  People are convinced more when you back up your arguments with facts.

5. Get a Law Degree
To advocate means to speak, plead, or argue in favor of. That is what you do each time you try to sell an idea. Lawyers spend six years in law school learning to be advocates. That may be why they make better speakers at conventions. 25 of the 44 U.S. presidents have been attorneys.

Need I say more?

Responses

  1. Ejura
    Wow! You nailed it!!! And starting with the Convention speech story was GENIUS. It captured my attention and made more sense to me more than any article or book I have ever read on improving public speaking skills. Gracias! I am going to save this article in my archives.
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    1. Don Flowers
      Ever read “how to win friends and influence people” by Carnegie? Beautiful book it was, there was also this one I read about negotiations.
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  2. Dandy
    I think I agree totally with you on the effectiveness of a story or a quote…and exemplifying that with ur Michelle story is wow. Kudos
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  3. Seth
    Yes it may be true that telling a story or citing an instance to back your claim that your candidate loves his country; but what you don’t have any specific examples in mind other than your gut feelings. Take Trump for example, he hasn’t been in public life before and has only worked in his private business. What if he can’t site such examples from running his private businesses to back his claim to love America. Does that mean he is not patriotic enough or his love for his country is not compelling enough. How else could he have done citing examples from his private life to make his speech captivating? I agree that starting with a story based on what your candidate has done in the past like you pointed out in Michelle’s speeches goes a long way to make your candidate credible. It will be interesting if you can coin other ways that Melania also could have told the story of Donald to make him more palatable to her covention audience.
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    1. Anne Mmeje Post author
      Thanks for your contribution. The media paints a picture of the brash and unkind “Trump”. Melania could have shown us Trump the family man, Trump the philanthropist etc., by telling us how, for example, he once missed an important meeting that could have sealed a billion dollar contract just to be by her side when she was sick; how Trump dots on his children and call them on the phone every day to make sure they are okay, even though they are all grown up; how once Trump was passing on the road and saw a homeless man and took him and gave him a job etc.
      Though this speech was published today, I wrote it the day after Melania’s speech, before Michelle gave her DNC speech this week. During her speech this week, Michelle did not mention “Trump” once even though his inappropriate conducts have been fair game for other speakers. She observed rule 4, among others, that after her speech even Trump himself said that she gave an excellent speech. Go figure!
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      1. seth
        Wow, you are a good speech writer. You really know how Melania could have made Trump look more humane by picking up examples in his life when he showed compassion to his wife, children or to a complete stranger. I will recommend you any of my politician friends who is looking for a compelling speech writer.
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  4. Nedoux
    Hi ,

    This is easily the best article that I’ve read in a long time. You write so beautifully, the points that you raised are so compelling, I kept nodding and smiling in agreement.

    Now sign me up for a law degree. Stat! Lol

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    1. Anne Mmeje Post author
      Thank you, Nedoux. When I saw your kind words, I checked out your website and saw the amazing work you are doing there. That’s innovative. Who knew sewing could be thought in a blog? Trust me, given how good you are in what you do, you don’t need a law degree after all.
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  5. Od
    The power of a story. 🙂

    I don’t know when I realized how powerful stories are but when I did and saw how adept I was at wielding it, I began making efforts to stop. I didn’t like being able to manipulate people so well.

    But the alternative is not fun. When you simply make objective arguments lining up premises and conclusions or cross-examining opposing arguments, you come across as arrogant and tedious. But even then you’re not easy to ignore.

    Anyway, I agree with you about what makes a powerful speaker or orator. I already thought your friend mistaken when he said “advocate not orator” because a good advocate is an orator as well.

    But despite knowing what makes a good public speaker, talent still has a place. It’s a person with a natural affinity for communication on that level that generally thinks of all that stuff and can advice the person who delivers the speech on what to say and how to say it. That’s why we have speech-writers for public speakers like Melania and Michelle.

    I personally dislike prepared speeches when I have to speak to an audience. I prefer to connect in the immediacy of the moment or else I’ll feel phony.

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  6. Ucheya Fapaz Isaac
    I read this piece when it first came out yesterday, and it has been ringing in my head since last night. I am jumping on it right now. Thanks.
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  7. Don Flowers
    Beautiful article this indeed is, I do however beg to differ about the advocate and orator thingy.

    I believe your friend is right, at least I know for a fact thtory in the law school (both in Uni and in the NLS), it’s something you either have or you don’t.

    Of course the measure one has can be grown, groomed and developed over time but oratory in itself cannot be taught.

    It goes beyond what is written to how it is said, the movements on the podium, the pauses and jokes, being able to look at the audience and have each individual believe that you are looking at him/her and talking to him/her alone. The gait and the swagger, the voice modulation and the passion.

    These can’t be taught to someone who lacks the basic gift of oratory.

    And there’s the ability of being able to go off script and return to it again effortlessly

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