If you always make the right decision, the safe decision, the one most people make, you will be the same as everyone else

Happy new month, people! Hope August was merciful to you.

Last month I read ‘It’s Not How Good You Are, It’s How Good You Want to Be’ by Paul Arden. I have a thing for books with interesting titles so I’ve been wanting to read this since last year. It’s a little book in advertising legend, Paul Arden, basically offers insights to diverse subjects mostly relating to work, creativity and talent. The book contains a handful of useful quotes and maxims I want to print, frame and put everywhere in my bedroom. Here’s one of my favorites:

Too many people spend too much time trying to perfect something before they actually do it. Instead of waiting for perfection, run with what you’ve got, and fix it as you go.

As a business owner, I know this struggle too well: waiting for my grand idea to be perfect before actually taking any action. Good/bad news is there is no such thing as a perfect product or service so you might as well launch and make little ‘upgrades’ as you progress.

I didn’t quite like the fact that the book was focused on people in advertising or some other creative media work, so found some parts of it alienating. But major parts of it can be useful to people who work in other sectors as well.

Do not seek praise. Seek criticism

Here, Arden talks about how when we try to get feedback from people, we ask them what they like about what we’ve done or what we are doing right when in fact, we should be asking: what don’t you like about this? People are more likely to give criticism when they are asked for it than when you say something like, “What do you think about this?” or “What do you like about this?
There isn’t a set structure to the book meaning you ca start from the middle or the end or wherever you want. I think this makes it easy to read for lazy readers or people who generally don’t like motivational books.

Rating: 3/5

My recommendations for this month are:

Don’t forget you only have to read



You can buy some of the books listed above on Africa Reeds. Use this promo code to get a 10% discount when checking out: NAKEDCONVOS10.

I would really like to know what you guys are reading. If you have any book-loving friends, share this article with them. What do you know? We could swap reading lists

What book did you read?


Evaluate and critique the book

Wrap up with the strengths and weaknesses and mention if you would recommend the book to other people

Give a numerical score/rating.


  1. Exclusive
    Hi Ibukun,

    I did not get to read any book this past month, but I’ll check out one of the ones you suggested.

    Just recently, I got Michael Ondaatje’s, The English Patient and Anil’s Ghost. I’ll share my thoughts on them when you review September’s.

    Till then, God be with us, and have a great week.

  2. Ibukun
    I’m reading Farad by Emanuel Iduma. Lovely book. Made me start reading up on the author. I have one chapter to go so ill be back with my details. I’d love to rate it an 8 already but you never know with final chapters – they can change everything.

    In the meantime Im definitely getting “News from home ” cos I enjoyed “A bit of difference”.

    1. Ibukun
      Hi Ibukun! 😆😆😆😆namsie lol
      I didn’t know Emmanuel Iduma wrote a book. Is it new?
      I think I follow him online. Sounds like a stellar guy
  3. Od

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