Last week, the official twitter account of the Economic and Financial Crimes Commission EFCC ‘unofficially’ announced the departure of its twitter account handler: rap artist Olufemi Olukayode Adeyemi, also known as F.Shaw. Fanfare accompanied his unveiling as if his actions had led to winning cases in court.
Nigerians, always eager to celebrate mediocrity, posted comments applauding how intelligent, smart and a trendsetter the handler was. One wonders if it is customary to know the face behind official accounts. It’s the brand we see and whatever praise or mistake emanates from that account, regardless of who is behind it, features as the brand (EFCC) speaking.
It is even more confusing because the account’s twitter bio states it is Nigeria’s leading anti-graft agency, but in the past few months one could have been confused: is it a parody account, motivational account, moral instructor, or existing for bants? Many argued against “all work no play…”, but who cares about play when millions of funds are stolen and people are suffering?
It was interesting to watch people who had sworn to verbally attack the handler when eventually discovered swoon at the unveiling and influx of appraisals. It is disturbing to find out that public figures and enterprise do not realise that there is a difference between their individual perspective, brand, company, projection and work. It is even more embarrassing that citizens cheer such act.
Many of these people would criticize Trump—a president in a country where there is constant water and light, where fraud can be detected and dealt with justly—for tweeting more than he presides over his country. And yet, they find the operational strategy of the EFCC account praise worthy.
It is even a bigger worry that of all the pressing issues—Diezani is still a free woman—EFCC thinks we deserve to know who the handler is. As if this will reduce the rate of crime in the nation. What would have occurred if the identity of the handler was kept hidden? Was it a pre-emptive measure against complaints if the new handler isn’t capable of tussling with the trolls—an activity that now seems necessary to curtail the activities of criminals in the Federal republic of Nigeria?
Official entities now get lost in the euphoria of social media. Granted, one has to go with the style of the times, hence the need for a social media manager. But shouldn’t they consider its handling as work deserving of professional ethics too? Beyond bants, how will the activity of the media account handler lead to EFCC getting better results in its investigations? How do we know we have an anti-crime agency ready to nab any fraudster, be they politicians or regular citizens? Will we stop hearing about recoveries without knowing the fate of the recovered?
The height of the nonsense was when one human being actually asked us to nominate Adeyemi for a national award. Really? Shouldn’t we also offer applause to the police when they eventually get to one crime scene as at when due? Shouldn’t we also nominate fire fighters for awards when they eventually get water to quench fire outbreaks? Then, when Buhari eventually returns back to Nigeria, are we going to discuss awarding him a prize for being the best absentee president? For preaching change and bringing it, regardless of what the change is?
What a time to be alive: mourning an absent president is not enough, now we have to applaud official appointees for doing their work.
What do you think of the unveiling of EFCC’s Twitter handler?